Master's Choice was scientifically formulated by BASF, an internationally recognised animal nutrition consultancy, to ensure that each product in the range contains:
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the correct combination and levels of key nutrients for a properly balanced, complete diet;
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nutrient-dense, highly digestible ingredients, which result in reduced, cost effective daily portions and smaller, firmer, more easily managed stools;
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the exact blend of supplements required for optimum muscular and skeletal development and maintenance, enhanced coat and skin condition as well as increased resistance to disease;
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totally natural energy optimisers to enhance performance of canine athletes, assist in weight reduction and counteract obesity, aid in convalescence and recovery after surgery; and
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totally natural taste enhancers to tempt even the most fastidious and fussy eaters.