MASTERS CHOICE contains the following carefully selected and tested ingredients: ground corn meal, polished rice, wheat bran, corn gluten, poultry meal, beef tallow, linseed oil, sunflower oil, liquid digest, sodium, L-Carnitine, vitamin and mineral premix, potassium carbonate, lysine HCL, oxiban and approved anti-oxidant. The vitamin and mineral pre-mix supplies the following at optimum levels in each of the four MASTER'S CHOICE formulas: 


Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Pantothenic Acid, Niacin, Pyridoxine, Folic Acid, Vitamin B12, Choline, Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Iodine, Selenium. Our food contains no soya, artificial colorants or artificial flavourings. The benefits provided by some of the special ingredients used in MASTER'S CHOICE foods:

  • Omega-6 and Omega-3 essential fatty acids improve skin and coat condition

  • L-Carnitine is a totally natural, non-toxic Swiss-formulated biogenic performance enhancer and energy optimiser, approved by the FDA and the EU. It optimises the utilisation of fatty acids, strengthens heart muscles and improves sperm quality in stud dogs. It also assists in preventing obesity and increasing lean muscle mass

  • These tests confirm that our products meet and exceed the norms set by AAFCO (Association of American Feed Control Officials).

    The AAFCO nutrient profiles include, inter alia, the following values:

    ADULT MAINTENANCE

    GROWTH and REPRODUCTION

    Nutrient

    Minimum

    Maximum

    Nutrient

    Minimum

    Maximum

    Protein

    180 g/kg

    -

    Protein

    220 g/kg

    -

    Fat

    50 g/kg

    -

    Fat

    80 g/kg

    -

    Calcium

    6 g/kg

    25 g/kg

    Calcium

    10 g/kg

    25 g/kg

    Ca:P ratio

    1 : 1

    2 : 1

    Ca:P ratio

    1 : 1

    2 : 1

    Raw materials are monitored for colour, insect manifestation, foreign materials, texture deviations, lumps, rancidity, mouldiness, taste, smell, moisture and temperature build-up.  In addition raw materials are analysed to determine their nutrient levels, e.g. the protein, fat, calcium and phosphorus content of meat meals.

    The finished dog food samples are analysed to establish whether nutrient levels are correct.